Radiohead have offered their new album ‘INRAINBOWS’ at a ‘pay-what-you-want’ price on their website. They are not officially signed to any company so they can do this. You can purchase the album from 0-100 GBP. I chatted with a colleague about this sort of thing some time ago. The colleague mentioned that if the music industry or film industry offered materials for people to download that a price that didn’t leave the consumer feeling ripped off then they wouldn’t rip off the music and they would indeed pay for it. I’ve paraphrased, my colleague said it far more eloquently than I have written here, but it was some time ago and my memory isn’t what it was.
So when it came time to decide whether to ‘purchase’ the music from Radiohead or just take it gratis I decided that it is only right and proper to pay something towards their efforts.
The whole process is so simple. Log in to their site, register pay your money and there’s a link in your inbox to download a 48MB zip file. The music is DRM free, so that means it will work on any device that’s capable of playing MP3 music.
I wonder if any other major artists will follow their lead?
Here’s a video of Paranoid Android from OK Computer, a beautifully constructed album.